What is a yuppie you may ask?
Yuppie as defined by wkikpedia – Yuppie is the neologism for the consumers identified in the advertising category “Young Urban Professional”. The acronym pejorativelydescribes said socio-economic demographic group as selfish, materialistic, and psychologically superficial people with much disposable income.
It’s like I woke up this morning, and realized that I was a yuppie in training. If the term was coined in the 80’s, and we’re now on version 2.0, then I’m what am I??? the 3.0 of tomorrow. I mean for crying out loud, I’m wearing low-rise destroyed corduroy jeans from American Eagle, A Lacoste shirt, Rainbows, A Kenneth Cole watch, and Calvin Klein Undies(boxer briefs wink wink).
J. Crew sweaters, Lacoste shirts, Sperry shoes, 85 dollar Levi jeans, 300 dollar Ipods, 80 dollar cologne, Luxury sedans when and where does it all end, where did it all begin? Why are we such a “brand” devouring society?
I recently had to travel for work and walked into a store at a mall, it was a outlet store from Saks 5th Ave. I knew that Saks was know for selling expensive clothing, so I decided to check this outlet out to see what kind of reduced prices they had, with no intentions of buying anything. A burberry shirt was on sale for 70 bucks, marked down from $165. A$350 dollar cashmere sweater, was on sale for ONLY 149.99. OMG when did it become okay to spend 350 on a sweater, but more importantly why are we so eager to buy it.
I understand about paying for quality items, the good ole, “you get what you pay for”. It’s true, I know. I also know it’s all about perspective. To a person making 100’s of thousands of dollars, $180 for a pair of Dolce&Gabbana glasses doesn’t seem like much. The point is though, it still doesn’t change the fact, that you are spending 180 on a pair of shades, even if you can afford it. Even with knowing these things, It is just hard to grasp. I mean heck, I can’t even explain, why I partake in it on my level, when I do, well I sorta do, but that’s for later, much later.
It all comes down to status right? Who’s got it? Who wants it? Who flaunts it? How can I get more right? Outside of the Celeb realm, is there a peak to status? If we’re constantly trying to attain more of it, what do we get when we get it all? What’s the end result? It would appear to me, that once you got it all, it would only be a certain amount of time, before someone else got it, then what? You then become what, a group of people with status over another group? No end…
Will someone please save me from this consumer-ship hell!!
Corporate/Retail America (or whatever we want to call them this week), I smite YOU
Ahh.. the Monday Morning Ramblings.